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Markets which have been previously out-of-reach for companies other than monopolies or other protected firms, are increasingly being opened up to new entrants. Greater competitive pressure implies that more sophisticated business strategies must be formulated by all companies cooperating in emerging markets.
This book focuses on strategy in emerging telecommunications markets in a liberalized Europe, particularly in the UK and Sweden. The book provides:
* a literature review and applications of strategy concepts and key correlations
* applications of a market establishment model and the strategic states model
* a description of competition amongst telecom operators in the UK and Sweden
* detailed case-studies of strategies of telecom operators in Europe
* the identification of patterns and processes valid for emerging markets in general.
Whilst the industry focus in the book is telecommunications, the framework and the models explored and developed provide guides to strategy formulation irrespective of the market under consideration.
Strategy in Emerging Markets will make valuable reading for strategy researchers, students and for corporate strategists. It will be of particular interest to those wishing to plot recent developments in the telecommunications industry.
- Sales Rank: #3942130 in eBooks
- Published on: 2013-06-17
- Released on: 2013-06-17
- Format: Kindle eBook
Review
"Studies telecommunications operations in the United Kingdom and Sweden to learn about strategy development in markets that emerge as a result of changing conditions such as deregulation."
-Journal of Economic Literature
About the Author
Anders Pehrsson is a Professor in the School of Management and Economics, Vaxjo University. He is the author of International Strategies on Telecommunications: models and applications (Routledge, 1996)
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